Monthly Archives: September 2011

Carry a heart that never hates, a smile that never fades and a touch that never hurts!

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Loving life…decide to be good even you are not, really.

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Life is Wonderful

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It takes a crane to build a crane
It takes two floors to make a storie
It takes an egg to make a hen
It takes a hen to make an egg
There is no end to what I’m saying

It takes a thought to make a word
And it takes some words to make an action
And it takes some work to make it work
It takes some good to make it hurt
It takes some bad for satisfaction

Ah la la la la la la life is wonderful
Ah la la la la la la life goes full circle
Ah la la la la life is wonderful
Ah la la la la la

It takes a night to make it done
And it takes a day to make you young brother
And it takes some old to make you young
It takes some cold to know the sun
It takes the one to have the other

And it takes no time to fall in love
But it takes you years to know what love is
And it takes some fears to make you trust
It takes those tears to make it rust
It takes the dust to have it polished

Ah la la la la la la life is wonderful
Ah la la la la la la life goes full circle
Ah la la la la la la life is wonderful
Ah la la la la

It takes some silence to make sound
And it takes a lost before you found it
And it takes a road to go nowhere
It takes a toll to show you care
It takes a hole to see a mountain

Ah la la la la la life is wonderful
Ah la la la la la life goes full circle
Ah la la la la la la life is wonderful
Ah la la la la la life is meaningful
Ah la la la la la la life is wonderful
Ah la la la la la life is meaningful
Ah la la la la la la life is full of
Ah la la la la la life is so full of love
Ah la la la la la life is wonderful
Ah la la la la la la life is meaningful
Ah la la la la la life is full of
Ah la la la la la life is so full of love

Hegarty on Advertising: Turning intelligence into magic.

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10 things that struck me from reading this book
by Gary Bembridge

Here are the 10 key things that resonated with me from the book:

1. When it comes to communication think “audience” not “consumer”. You are more likey to find a creative and compelling way to communicate to them then.
2. Make sure you can describe what you offer in a word or two. That is all your audience will recall! I am a big believer in this. Imagine you can only own one word or 2 for your brand or offer.
3. Communication needs to be designed to DISRUPT not reinforce to stand out and be remembered. The first task of communication is to be noticed.
4. Clients will always say, and this is confirmed in surveys, that the thing they expect from their agency is “creativity”. So why do they then spend so much time squeezing it out?
5. Agencies only survive and prosper if they start with a philosophy about what makes good communication. Without this they drift and end up lacking creative drive and approach.
6. Love what you do. Ask someone how they are and if they say: “managing”, then you would worry about them. Be the same about brands and brand building!
7. Ideas are the key. Not the discussion about traditional versus digital. Focus on getting the best idea, and then where and how to tell it.
8. A brief is either a friend or a foe! Can inspire or impair. It should be crafted not to control but to liberate the creative process.
9. Storytelling. Probably the most powerful form of communication we have. Simple, memorable, engaging, and many of the greatest and best ad campaigns use it. It also helps build an internal culture in a company. Secret of good story is letting viewer or listener participate, of they can predict how goes they will be bored and move on.
10. You don’t tell people what to do by lecturing them. You inspire them. A funny person does not tell people they are funny, they tell jokes and make people laugh – and so people conclude they are funny. Many clients try and put their strategy to pictures instead of trying to ensure the audience concludes what they are…

Source: http://www.garybembridge.com/2011/06/hegarty-on-advertising-turning.html